69 people responded to the poll and below you can see a chart of the results. The main finding is that nearly half the respondents (46%) spend less than 10% of their time on marketing art.
|Making A Mark Poll - November 2011|
This poll took quite a while to get off the ground. I had a sense of people waiting to see what other people said before responding!
I'm left wondering whether people who don't market their art at all ticked the less than 10% box. I'm very surprised at the very high percentage of people who are spending very little time marketing their art.
What would have been very interesting is to ask people to respond to different polls - which differentiated - for all those who sell art - between those people who make art for a living, those who do it on a semi-professional basis and those who pursue art as a leisure activity. I'm certain that those who are successful at making a living as an artist spend more than 10% of their time on marketing their art.
Remember that TIME is moneyTime has an ambiguous value. Its value varies depending on your perspective. However all those running successful businesses know that the time not spent on realising your aims has an opportunity cost. That opportunity cost is valued at the the income stream which might have resulted if you'd done something to generate it
Benjamin Franklin - in a letter "Advice to a Young Tradesman"
I remember going to an art business workshop a few years back. The artist had been a professional artist for around 30 years with consistent gallery representation. One of his important messages - and one which stuck in my head - is never ever underestimate the amount of time required to market your art effectively. He pointed out that nobody buys art because it's good - they buy it because they know it exists - and also think it's good!
He said that he still spent about 50% of his time on marketing activities. In this poll only 7% spent over 50% of their time on marketing.
Marketing is a key activity of any independent entrepreneur - because without marketing there is no business. No matter how good the product - or the art - unless people know about it, nobody is going to buy it.
Question: Do you have any thoughts on whether people who spend a lot or a little time on their art are doing "the right thing"? (if there is such a thing!)