|Making A Mark Poll December 2011 - 48 responses in 2 weeks|
The question "Do you create Christmas / Seasonal products from your art?" is actually a little bit more complex a question than it looks at face value.
The critical implied questions which respondents had to tackle were:
- Is marketing my artwork within a seasonal context a good idea - or not
- What's the best way of spending my time if I'm going to make more of an effort?
- producing new art?
- converting existing art to new products?
- market my existing art more effectively?
Below you can find out what the 53 respondents (in two weeks) determined were the answers.
The main findings are that
- half (50%) the respondents engaged in some form of marketing artwork as suitable for the season
- nearly a third (30%) of those who responded indicated that this was not a way they wanted to sell their art. I'm sure there will be a variety of reasons for this view but I'm not too clear which are the most important.
- 44% create original art with a seasonal theme
- 36% create seasonal cards from their artwork
- activities in relation to marketing prints, vouchers and calendars were small scale only
Just under 10% opted to do nothing not because of a conviction that this was not the way they wanted to market art but rather because they simply did not have the time
On the whole my view would be that the most effective strategy in the long run would always be to ratchet up the marketing effort at Christmas having determined in advance which aspects of your artwork were most likely to appeal to those buying presents for others
I'm also interested in your views as to:
- whether you think your choices as to how you spent your time and effort were effective?
- how you know whether or not the choices you made were effective?
- For example - do you have a baseline for measuring "not done anything special this year" available as a comparison (ie how much might your sales have increased by at Christmas even if you did precisely nothing?)
- what your theory is as to the best approach to selling art at a time when people are spending money on presents
Click the link to NOMINATE Art Blogs for The 2011 Making A Mark Awards