First - the subscription widgets for feeds and comments only work for certain feedreaders.
Let your readers easily subscribe to your blog with popular feed readersIn effect, the current set up means that Google (which owns Blogger) effectively controls access to feed readers for those using that widget.
In computing, a feed aggregator, also known as a feed reader, news reader or simply aggregator, is client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.Put simply this this is Google yet again trying to manage the competition. You are allowed to access the following feed readers ONLY
Wikipedia - aggregator
- Google (surprise surprise!)
- My Yahoo
- the choice offered by the AddThis widget (at the top of my subscription module) - see image at top of post.
- the choice offered by Feedburner (now owned by Google) for which feedreaders can be offered as an option - in terms of code added to the side column of your blog. (see right)
Feedburner Publicise - Chicklet Chooser
In reality techie readers will know that they should be able to add the blog feed into their favourite feedreader - whatever it is - but those that aren't so techie won't know and will therefore use one of the 'popular' readers - which stand to get a lot more popular as a result. My guess is that this will have a fairly hefty impact on market share for the rest given that Blogger is used by two thirds of people who blog. Personally I'm not in favour of promoting an oligopoly - I want people to be able to have a decent menu to choose from.
Second - and more importantly - the Blogger feed and comments widgets does not include an email option. In my experience, I can tell you that a lot of the people who read this blog like to get their feeds via email.
Feed readers are favoured by the geek community (the people who write widgets!) and there is tendency at times for geeks to think that nobody uses email any more for subscriptions. Wrong! Put simply by offering subscriptions via email your blog has a much greater reach.
If you would like to be consumer oriented I suggest you:
- Give your readers a choice about which feedreader they use to subscribe.
- Make sure you also add code which allows people the option of having their feed delivered by email.Both Feedblitz and Feedburner have options for this. Both are reasonably reliable but I do utter naughty words at both of them from time to time!
[UPDATE: Having scheduled publication I woke up this morning to realise that I totally forgot to say that
- I've got the AddThis subscribe option in my subscription module in the right hand column
- AND you can subscribe to individual posts using the Bookmark icon just below this post - which gives you a choice as to how you subscribe.
- The 'subscribe to this post' option ONLY offers Google as an option for subscription(!!!) - which is why I added in the AddThis Bookmark and Share option!]
- Blogging for Artists - Resources for Artists
- Blogging for Artists How to increase your subscribers and get your content to them
- Blogging for Artists Feed readers - for reading other blogs and feeds